The Value of Existing Customers [infographic]

For our December infographic we’ll explore an under-valued segment of our businesses – our current customers. As you will see, a little extra attention to your existing customers can make a huge difference in your bottom line.

 

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LinkedIn: How You Can Generate Quality Leads Today

Sadly, quite a few professionals still confuse LinkedIn and Monster.com for virtual carbon copies of one another. In reality, LinkedIn is so much more than just a resume site. It’s remarkably effective when it comes to getting leads and pumping up business-to-business sales without a substantial investment.

How to Generate Quality Leads with LinkedIn

Though there’s no surefire road map to success as far as leveraging LinkedIn for increased B2B sales and leads go, a few general principles apply to just about any scenario. Generating leads on LinkedIn that deliver results is actually quite easy if you take notes and pay attention to the following tips and tricks.

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Why Email Marketing Isn’t Dead

With the rise in popularity of social media marketing, many large and small businesses have decided to move away from email marketing. We believe that doing this is a mistake. Why? Because the numbers don’t add up. Of course, having a presence on Facebook and Twitter is an important aspect of any company’s marketing plan. However, if you intend to grow your business, you will also need to incorporate email marketing.

Why Email Marketing Isnt Dead | New Harbor Design

Here’s what I mean: studies show that there are currently over 2.9 billion active email accounts. By comparison, Facebook, the king of social media, has 901 million members. As you can see, advertising on Facebook alone immediately shuts off approximately 69 percent of your potential customer base. Looking at these numbers, it’s easy to see why the top entrepreneurs in the world are still using email as a major component of their inbound marketing efforts.

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How to Win at Growing Your Business

How to Win at Growing Your Business - New Harbor Design

For many reasons, I’ve never been a fan of lotteries. One of these reasons is that I’ve never liked the idea of getting a lump sum of money. I’d much rather receive money each month than have to budget my lump sum and spread it out. Now, we can poke holes in that way of thinking all day long but it leads me to an important point about growing your business.

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Top 5 Reasons Brands Fear Social Media

I’ve been meaning to share this link with everyone for awhile now. Online Marketing Trends posted an article on the top five reasons brands fear social media. It’s really interesting and it makes a lot of sense to me.

I’ve talked to a lot of my clients over the last couple of years and all of them have some reason why they are NOT online. When it all boils down, the main reason I’m finding, other than lack of time, is that they just don’t understand it. They don’t get how it works for their business and they just can’t see the point in spending energy on it. At times I see where they are coming from.

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Tweet Less: Get More (Clicks That Is)

Dan Zarrella is always full of in depth studies. His website danzarrella.com is like a living text book on social media. I was digging through the archives today and came across his study on the click through rates (CTR) of links posted on Twitter. I’ll let Dan explain…

Tweet Much? Don’t Expect a High CTR. New data I’ve been working on seems to indicate that the more frequently you Tweet links, the fewer clicks you’ll get.

His post really goes into the details of why this is. I’ve often said, with no real data to back me up, that people posting endless links for their products won’t get them a valid ROI. This seems to back me up a little.

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Adam’s 2 to 1 Marketing Strategy

 

Adam's 2 to 1 Marketing StrategyIn the previous post of this series we discussed narrowing our marketing plan down to a few small and manageable tasks that we can complete daily. I know, it’s not as sexy as a huge marketing plan. But get this through your head; a huge marketing plan that sits on your shelf is not a plan. It’s a book. You need to execute something in order to get your business moving. A couple small things that are actually completed will move you much farther than that thick document you just spill coffee on. Get it?

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Why Your Marketing Plan Sucks

 

Let’s come out with it right at the beginning here – the biggest excuse people have for not marketing effectively is not that they don’t have the money. It’s not that they don’t know what they’re doing. For small business owners, it can be boiled down to this.

“there’s too much to do and not enough time to do it so we just don’t do it at all.”

Think about it. When you boil down all of the excuses, the reason why it hurts so much to market our businesses is because that list of things that “we should be doing” is overwhelming.

Stop by a blog, follow a marketer on Twitter or pick up a business magazine and you’re going to get hit with a long list of things you need to be doing to market your business successfully. Soon after that, you’re going to be hit with the depression or hopelessness that comes from not being able to see that new idea become a completed task.

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Small Business Marketing Sucks

 

Why Small Business Marketing Sucks - Adamweitz.com

Marketing sucks. No…wait…it bloooooows. There’s a chauvinist saying that goes something like “show me a really hot woman and I’ll show you a man who’s tired of *dating* her.” I’m not a chauvinist and I can see the offensive nature of that statement. However it does, crudely, illustrate my point here. The only people who think marketing a business is “cool” are the people who aren’t marketing a business.

Outsiders see marketing as Super Bowl ad spots and Budweiser Frogs. The reality is that marketing is a data-driven, uphill marathon that you never stop running. I had lunch with a friend the other week who said “SEO (search engine optimization) sucks because you’re never done with it.” “You have to keep doing it. There’s no end.” The same goes for all marketing. If you want to keep making money there sport then you better keep marketing.

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5 Things Email Can Teach Us About Design and Marketing

In my career both as an in-house designer and as an entrepreneur I’ve been given the opportunity to design a variety of things. From brochures to building signs, it seems like I’ve done close to all of it. One of my favorite things to design is an email.

Many people say that email marketing is a dead medium. Try telling that to my clients for whom I design more emails than you probably get in your inbox. Not only is it still alive, it’s thriving. Recently my favorite email marketing provider, Mailchimp, had their one millionth user.

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